When Ohio University switches to semesters in 2012, students who would have selected the advertising sequence in the quarter system will be in the Strategic Communication track. Students in this track select courses that provide a broad preparation for learning how to communicate messages on behalf of clients.
The semester curriculum offers greater learning flexibility to our students and many opportunities to gain skills working in a variety of media platforms.
Foundation courses for the Strategic Communication track provide students with a survey of the strategic communication discipline. They also introduce students to communication theory, research and writing that will be required in the remainder of the program. Students can select elective courses that focus on advertising or public relations or that address other media topics and skills.
In addition to the coursework, students can develop their professional skills by working on Ad Club projects and campus publications. Students in the Strategic Communication track also complete an internship prior to graduation. Read more about the new semester-based curriculum.
| Office No. | Phone | ||
|---|---|---|---|
| Hong Cheng | Scripps Hall 233 | 740.593.2619 | chengh@ohio.edu |
| Craig Davis | Scripps Hall 202 | 740.593.2605 | davisc7@ohio.edu |
| Carson Wagner | Scripps Hall 203 | 740.593.9808 | wagnerc1@ohio.edu |
Jennifer Bak, selected by the faculty as the top graduating advertising journalism student for 2011, talks about her experiences as an ad student Ohio University.
Advertising alumni discuss their careers, as well as memories of studying advertising in the JSchool.