by Robert Stewart, Director; Professor
Social media have created a buzz in our field because they help people stay connected. But my gut tells me that social media only work when users want to stay connected — be it to people or organizations.
Part of my job in the JSchool is to utilize social media tools to help our students and alumni stay connected — to us and to each other. But unless we provide good reasons for folks to want to stay connected, no amount of tweeting or podcasting will bring us closer together.
We’ve been trying hard over the last couple years to provide highly useful information as a reason for staying connected. What is “useful” can mean many different things to different people, but certainly it includes:
>> up-to-date information about what’s going on in the JSchool via our new iPhone app, email, or The Ohio Journalist
>> information about current academic programs via our Web site
>> job or internship postings via Twitter
We’ve also tried to make it easy to “push” our content around through many social media sites, so that alumni and students can comment, tweet, facebook, etc.
But useful has taken on even greater meaning during these times of great change of upheaval. The fact is, to remain relevant we need feedback from alumni and students about their experiences out in the field. Alumni need each other for much the same reason. That’s why we try to provide alumni news and information through the JSchool’s Web site, and through the Society of Alumni and Friends’ Facebook page. SAF’s use of social media make it easier for alumni to stay in touch with each other.
Bottom line: we want it make it easy
Prof. Robert Stewart
Associate Director for Undergraduate Studies