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Ad Club wins regionals, headed to nationals (again!)

by Robert Stewart, Ph.D., Director; Professor

OU’s Advertising Association (aka Ad Club) took first place in last Saturday’s National Student Advertising Competition (District Five).

The competition, run by the American Advertising Association, includes advertising students in 18 districts across the nation. Ad Club’s team will travel to Austin, Texas in June to face the winners from the other districts.

Heading up the campaign are Chad Harville and John Hicks. Presenters include Kate Slanker, Stephanie Cesear, Heather Wilson, Bryana Arancibia and Tara Nolan.

The American Advertising Federation is an advertising trade organization that advocates and educates on the trade. The AAF consists of advertising professionals, students, and agencies across the U.S.

District 5 is composed of universities from Ohio, Kentucky and West Virginia. These universities from Ohio include Ohio University, Kent State University, Cleveland State University, Youngstown State University and John Carroll University. From Kentucky: University of Kentucky, University of Western Kentucky and Murray State University. From West Virginia: West Virginia University and Marshall University.

The campaign was directed by Chad Harville and John Hicks, and presented by Kate Slanker, Stephanie Cesear, Heather Wilson, Bryana Arancibia and Tara Nolan. The presenters represent the E.W. Scripps School of Journalism, the Ohio University School of Visual Communication and the Ohio University College of Business.

Within the next month, the team will be preparing for their trip to Austin, TX for Nationals on June 2-5. A total of 19 teams are admitted to the final round, where they will present their campaign to advertising professionals and Nissan representatives. OU Ad Association has made it to the national competition the past four out of five years, placing first at nationals in 2008.

April 24, 2012

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