by Robert Stewart, Director; Professor
OU’s Advertising Association (aka Ad Club) took first place in last Saturday’s National Student Advertising Competition (District Five).
The competition, run by the American Advertising Association, includes advertising students in 18 districts across the nation. Ad Club’s team will travel to Austin, Texas in June to face the winners from the other districts.
Heading up the campaign are Chad Harville and John Hicks. Presenters include Kate Slanker, Stephanie Cesear, Heather Wilson, Bryana Arancibia and Tara Nolan.
Here’s Ad Club’s press release about their win:
On Saturday, April 21st 2012 the Ohio University Advertising Association presented their Nissan marketing campaign in the American Advertising Association’s National Student Advertising Competition. They placed first in District 5 and will continue to present at the national competition in June in Austin, Texas against 18 other universities.
The American Advertising Federation is an advertising trade organization that advocates and educates on the trade. The AAF consists of advertising professionals, students, and agencies across the U.S.
The AAF conducts the National Student Advertising Competition yearly. It allows students from universities across the country to create a complete marketing campaign for a specific client who sponsors the campaign. The client provides a case study outlining their wants and need for the campaign, and from there students conduct research, develop a creative strategy and place the campaign in media outlets best pertaining to the client’s wants and needs. They then pitch their campaign regionally against other students, and the winning teams from each region then continue to the national competition.
District 5 is composed of universities from Ohio, Kentucky and West Virginia. These universities from Ohio include Ohio University, Kent State University, Cleveland State University, Youngstown State University and John Carroll University. From Kentucky: University of Kentucky, University of Western Kentucky and Murray State University. From West Virginia: West Virginia University and Marshall University.
This year the AAF NSAC competition was sponsored by Nissan North America, an automotive company looking to continue their ‘Innovation For All’ theme to the 18-29-year-old African American, Chinese American and Hispanic target in the United States.
The campaign was directed by Chad Harville and John Hicks, and presented by Kate Slanker, Stephanie Cesear, Heather Wilson, Bryana Arancibia and Tara Nolan. The presenters represent the E.W. Scripps School of Journalism, the Ohio University School of Visual Communication and the Ohio University College of Business.
Within the next month, the team will be preparing for their trip to Austin, TX for Nationals on June 2-5. A total of 19 teams are admitted to the final round, where they will present their campaign to advertising professionals and Nissan representatives. OU Ad Association has made it to the national competition the past four out of five years, placing first at nationals in 2008.