by Michael Sweeney, Professor; Associate Director for Graduate Studies
Clay Carey, a PhD student in the E.W. Scripps School of Journalism, has been named the winner of the top student paper competition in the Community Journalism Interest Group of the Association for Education in Journalism & Mass Communication.
Carey will present the paper, “Conversation Starters: Interactivity and Content on Community Press-Supported Facebook Pages,” at the AEJMC conference in August in Chicago.
Carey wrote the paper in a winter quarter graduate class in computer mediated communication taught by Dr. Hans Meyer.
The paper uses Sheizaf Rafaeli’s three-level approach to online interactivity as a foundation to examine possible relationships between some basic elements on the social networking website Facebook and the propensity of readers to engage in interactivity on Facebook pages maintained by community newspapers.
Ten community newspapers were analyzed because personal familiarity and engagement tend to be more common among their readers. Carey’s content analysis suggests connections between interactivity and the phrasing and subjects of Facebook posts.