by Michael Sweeney, Professor; Associate Director for Graduate Studies
A native of Columbus, Ohio, Amanda Weed has worked in the radio industry as a producer for multiple stations in the Columbus market, including WTVN, WCOL and WHOK. She also has experience in public relations and owned her own business, Sweet Dreams Chocolatier, before deciding to attend graduate school.
Weed’s main research interest is the field of strategic communication. She is researching how social media positively and negatively influence brand reputation. Her paper, “American Apparel and the ‘XLent’ Contest,” which she co-authored with Assistant Professor Craig Davis, won a scholarship for top student paper at the Society for Case Research conference in summer 2012.
Weed is a senator in the Ohio University Graduate Student Senate and membership chair for the Graduate Student Interest Group of the Association for Education in Journalism and Mass Communications (AEJMC). She has held committee positions with numerous non-profit organizations in central Ohio.
She attended the E.W. Scripps School of Journalism for her master’s degree and received her bachelor’s degree in broadcasting, public relations and organizational communication from Otterbein University in 2011.
(Written by master’s student Jennifer Doyle)