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Grad students put 11 research papers on program of AEJMC in Montreal

by Michael Sweeney, Professor; Associate Director for Graduate Studies

Graduate students in the E.W. Scripps School of Journalism have placed 11 research papers on the program of the annual conference of the Association for Education in Journalism and Mass Communication.

The conference will be in Aug. 6-9 in Montreal, Canada. Research papers are double blind reviewed, with student papers judged to the same standards as faculty papers.

The students and their papers are:

PhD student Michael Clay Carey. His paper, “Local Press Politics: Transparency and the Lobbying Efforts of Newspaper Associations in the U.S.,” was accepted by the Newspaper/Online News division. The paper is a content analysis that examined the websites and IRS filings of major state press associations in the U.S. The study found that many press associations actively lobby the government on behalf of newspapers, but few associations disclose the scope of their lobbying efforts to the public online. This is Carey’s ninth AEJMC paper in four years — making him nine for nine in papers submitted and accepted.

Master’s student Nisha Garud, who joins the PhD program in fall 2014, had her paper, “Traitor or a Whistleblower: How Newspapers in the United States, the United Kingdom and Russia Framed Edward Snowden,” accepted by the Graduate Study Interest Group. It looks at the New York Times, the Moscow Times and The Guardian’s portrayal of Snowden. It content analyzes the articles in the three newspapers from the three countries for tone, frame, and valence.

PhD student Huyen Nguyen. Her paper, “M&A strategy and the financial health of Internet media firms”, has been accepted by the Media Management and Economics Division.
The paper depicts the relationship between acquisition behavior and profit margin of nine Internet content providers, including Amazon, AOL, Apple, Google, Facebook, Twitter, Yahoo, and Zynga, with a significant finding that the more money firms spent on acquisitions, the more profitability they enjoyed.

PhD student Enakshi Roy had two papers accepted. The first, “Kaun Banega Crorepati: The Indian Gameshow and its Glocalization,” was accepted by the Entertainment Studies Interest Group.
Kaun Banega Crorepati is the Indian version of the game show “Who Wants to be a Millionaire?” The paper looks at the first four seasons of the show and using textual analysis as a method examines how cultural signifiers were used to localize the British game show for India. It was found Indian History, references to Bollywood and Cricket were used to localize the show. he second paper is “Added in Translation: Adapting Hollywood Movies to Bollywood,” which was accepted by the Graduate Students Interest Group. This study compares three popular Hollywood movies — Mrs. Doubtfire, Fatal Attraction and Patch Adams — with their adapted versions made in Bollywood. It was found that family structure, emotions, religion, construction of a normative narrative and songs were used as cultural signifiers and were inserted in the storyline to make the movies acceptable to the Indian audiences.

PhD student Jeremy Saks had three papers accepted. The first, “Demographic Congruency, Advertisement, and Television Shows: The Effect of Advertisement Viewing on Television Show Evaluation,” was accepted by the Entertainment Studies Interest Group and won honors as second-place student paper in the group. The paper examines the effects of television commercials on viewers’ evaluations of the show with which they are paired based off of whether they are targeted toward the same demographic or not. His second paper, “Uniformity in Framing: An Incomplete Model of Quantitative Equality,” was accepted by the Communication Theory and Methodology Division. This paper provides the beginning stages of a model that attempts to create a quantitative value for how much “framing” occurs within a given statement. His third paper, “The Not-So Neutral Zone: ESPN, Agenda Setting, and the National Hockey League (co-authored with Molly Yanity of Quinnipiac University,” was accepted by the Sports Communication Interest Group. It is a content analysis of ESPN Sportscenter’s coverage of the National Hockey League as compared with other sports within its Top 10 Plays segment.

PhD student Pamela E. Walck. Her paper, “Reporting Jim Crow Abroad: Press Images and Words for African-American Deployments in World War II,” has been accepted by the Critical Cultural Studies Division. The study examines newspaper accounts of the deployment of African American troops in Europe in 1942.

PhD student Amanda J. Weed had two papers accepted. She was first author with Alexandra Beauchamp (Psychology Department at Ohio University) on the paper “Persuasive Storytelling in the Interactive Age: A Theoretical Model Explaining Interactivity Effects in Narrative Persuasion,” which has been accepted by the Communication Theory & Methodology Division. By integrating the existing literature with paradigms that include interactivity, the proposed Narrative Persuasion Interactivity Model proposes a more effective method of inducing attitude and behavior change through narrative persuasion. Her second paper, in which she and Pamela E. Walck served as second authors to Dr. Parul Jain, is “Connecting with Celebrities on Twitter and Facebook: A Narrative Processing Approach,” which has been accepted by the Mass Communication and Society Division. Utilizing survey methodology and uses and gratification as a theoretical framework, this study examines the influence of narrative involvement on message recipients subsequent engagement with the show and its characters on a social media platforms Facebook and Twitter after the viewing experience has ended. Weed will also participate on a panel titled “Research-Based Insights for Teaching Millennial Students in Advertising and Public Relations,” which has been accepted by the Public Relations Division and the Graduate Student Interest Group.

May 19, 2014

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