by Michael Sweeney, Professor; Associate Director for Graduate Studies
Two E.W. Scripps School of Journalism graduate students will present their original research in July at the 35th Annual Society for Case Research (SCR) Summer Case Writer’s Workshop to be held at Western Connecticut State University, Danbury, Connecticut.
PhD student Amanda J. Weed will present “Don’t Let the Zombies Get You: How the CDC Reached New Audiences Through Entertainment Education.”
Master’s student Yifu Lu will present “TBWAGroupChina: Launching Absolut Vodka’s First Limited Edition For Chinese Consumers.”