IBM entry level communications/public relations position available
JOB DESCRIPTION:
External Relations professionals protect and enhance IBM’s brand by proactively creating compelling messaging and differentiated positioning. Influencing media and IT analysts drives positive impact with clients, business partners, industry bodies, governments, influencers, and alumni. Media Relations professionals portray IBM effectively with media and key influencers, and collaborate with other IBM organizations to articulate and effectively communicate IBM’s value proposition. They also develop communications plans and strategies, collaborate on messaging architecture that helps the company’s mission, and help arm the sales and business partner organizations with messages and success stories that promote IBM’s leadership. IT Analyst Relations professionals drive business results via analysts by managing effective relationships, collaborating across IBM to develop unified influencer plans to increase the understanding of IBM strategies and offerings in the market, conditioning the market using the analysts well in advance of key announcements and driving market leadership/differentiation overall. They also help to positively shape analysts’ opinions, their market perspective and most importantly their interactions with clients about IBM. (This job role covers the responsibilities of the combined Brand System and Workforce Enablement role introduced in 2012.)
REQUIRED: Bachelor’s Degree, Readiness to travel 10% travel annually, Fluent English
PREFERRED: Advertising/Journalism/Media Studies
ADDITIONAL INFORMATION:
The successful individual will have skills in basic media relations duties, such as collection of news clips, the writing and pitching of press releases and news pitches and preparation of news media lists. The position will entail use of social media skills to publicize news via online sites, such as Twitter, LinkedIn, YouTube, Facebook and Pinterest; familiarity with wikis, blogs and podcasts; as well as audio and video editing skills.
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OR at www.ibm.com/careers and search for SWG-0490250
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