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Graduate students to present seven research papers at AEJMC, including top PR teaching paper

ATHENS, Ohio, May 19, 2018 -- Graduate students of the E.W. Scripps School of Journalism had seven research papers accepted for presentation at the 2018 conference of the Association for Education in Journalism and Mass Communication.

The conference, which will meet in August in Washington, D.C., brings together hundreds of journalism and mass communication educators to share new research and teaching ideas. Conference papers go through “double-blind” review; in most cases, graduate students’ papers compete with those of professors for space on the program.

Amanda J. Weed, who is scheduled to defend her dissertation in June, won the top teaching paper award from the AEJMC Public Relations Division for “Is Advertising and Public Relations Pedagogy on the ‘Write’ Track? Comparing Industry Needs and Educational Objectives.” In describing her paper, Weed says, “Writing skills are paramount to the success of entry-level employees in the fields of strategic communication, yet sparse pedagogical research has been published in the past decade that specifically address methods to teach unique writing skills in strategic communication curricula. This study examines three unique categories of written communication—business writing, creative writing, and writing proficiency—to provide a set of pedagogical recommendations that address the needs of the advertising and public relations industries.”

Weed had two other papers accepted for presentation. In the Advertising Division, she will present “‘Keep It True-to-Life’: The Role of Experiential Learning in Advertising and Public Relations Pedagogy.” For the Public Relations Division, Weed co-authored a paper with Karen Freberg of the University of Louisville, Emily Kinsky of West Texas A&M University and Amber Hutchins of Kennesaw State University. That “Great Idea for Teaching” selection is “Building a Social Learning Flock: Using Twitter Chats to Connect Academic and Professional Communities to Enhance Learning across Universities.”

The other E.W. Scripps School graduate students to have papers accepted for presentation are:

Aaron Atkins, beginning his final year in the PhD program. History Division. “’Your Paper Saved Seattle’: E.W. Scripps, a Man of Contradictions, Responds to the Star’s coverage of the General Strike of 1919.” Atkins describes his research this way: “E.W Scripps, a man who built his newspaper empire on publicly championing the working class and supporting labor union action, privately despised the working class and saw labor unions as obstructive to business. This paper examines the Seattle Star’s role in the General Strike of 1919 as a mouthpiece for the city’s mayor through its coverage, which violated Scripps’s business model, then examines Scripps’s response to that violation through his personal letters and disquisitions.”

Samantha Peko, beginning her final year in the PhD program. History Division. “Mortimer Thomson’s Witches.” This paper examines “The Witches of New York,” a series of 16 articles that ran in the New-York Tribune from January 1857 to May 1857. At the time, advertising was unregulated. The research paper describes the series and delves into the culture of fraud and mysticism.

Huyen Nguyen, beginning her final year in the PhD program. Media Management, Economics and Entrepreneurship Division. Her paper, “The Economics of State-Run News Media Policy: A Case Study of Vietnam,” discusses the policy goals of a state-run media system and measures policy effectiveness on news quality and financial performance of its news organizations, based upon legal document analysis, in-depth interviews and a survey. Her findings show that correction of market failures is just the involuntary, secondary goal of the government, and organizations that perceive policy effectiveness tend to yield more revenues and commit more to news quality than those that do not.

V. Michelle Michael, beginning her second year in the master’s degree program. Media and Religion Interest Group. Her paper, “Terrorism News Coverage and Attitude toward Islam: Does Following Terrorism News Cultivate Opinions about Muslims,” explores the media effects of following news coverage about terrorism events in the United States and how it shapes attitude toward Islam and Muslims. The results provide evidence of a negative relationship between following terrorism news and attitudes toward Islam, suggesting its contribution to rising Islamophobia.

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Posted by Bob Stewart on 05.19.2018 @ 00:00:00