Sweeney’s brain book published by National Geographic
ATHENS, Ohio -- Why do certain smells trigger vivid reactions? What’s the best way to prepare for a test -- or a big sports competition? How might brain implants and new drugs alter humanity’s future?
The answers to these and other questions are explored in "Brain: The Complete Mind -- How It Develops, How It Works, and How to Keep It Sharp" by E.W. Scripps School of Journalism Professor Michael S. Sweeney, with a foreword by Dr. Richard Restak.The National Geographic Press publication hits bookshelves this week.
The book includes the impact of recent, groundbreaking research, such as a computer-brain interface that allows a person to communicate via Twitter merely by thinking about the message.
"This is the most fun I’ve had writing a book," Sweeney said. "There’s so much information out there, and it’s changing every day. And it’s just fascinating."
National Geographic editors praised Sweeney’s ability to make such a complex subject understandable to the ordinary reader.
This is Sweeney’s 10th book, and the eighth for the Geographic.
- contact Michael Sweeney or visit www.amazon.com/Brain-Complete-Mind-Michael-Sweeney/dp/1426205473
- Link directly to this Scripps Note
